Results 1 to 9 of 9

Thread: Gonzaga - Next Level - Making the Most of Name, Image, Likeness

  1. #1
    Join Date
    Feb 2007
    Location
    Spokane South Side
    Posts
    17,482

    Default Gonzaga - Next Level - Making the Most of Name, Image, Likeness

    Wow! Cool stuff!

    https://twitter.com/ZagMBB/status/1407458933573177349

    Gonzaga Introduces “Next Level” NIL Program


    SPOKANE, Wash. – Gonzaga Athletics announces the creation of Next Level, a comprehensive program that will provide Bulldog student-athletes with the education and tools necessary to build and elevate their personal brands.

    In working with both campus partners and external entities, Next Level, will focus on five key areas: personal brand management, financial literacy, business and entrepreneurship, social media, and NIL legislation. The program, which includes a new partnership with the industry's leader in athlete brand-building INFLCR, is designed to empower student-athletes to capitalize on the Name, Image, and Likeness (NIL) era.

    "This moment is an important one for our student-athletes," Gonzaga Director of Athletics Mike Roth said. "It's exciting that we can empower them with the NIL legislation. Our Next Level program will be a great tool to educate the student-athletes. We are looking forward to our partnership with INFLCR. Their knowledge and technology will give us a great foundation to start this process for not only our student-athletes, but for our department as well."

    The Next Level programming will be created by industry professionals in collaboration with Gonzaga's Athletic staff members. Additional partnerships will be announced in advance of the 2021-22 academic year.

    "With the NIL opportunities coming in the near future, I am excited that we are giving student-athletes a real chance to build their brands," GU Men's Basketball Head Coach Mark Few said. "I've been a big believer in the NIL movement, and I'm proud that we can start helping our players capitalize on their potential."

    INFLCR, which features a digital platform, mobile app and dedicated INFLCR Plus team, now serves more than 1,000 NCAA collegiate athletic teams and is used daily by more than 40,000 student-athletes to access content from competitions, practices, travel and more.

    "INFLCR's partnership with Gonzaga Basketball launched successfully with their student-athletes utilizing our platform to build their brands and maximize the stage that came with their March Madness run to the national title game," INFLCR Founder and CEO Jim Cavale said. "We are excited to build on this big start through powering their Next Level program with our NIL-focused products in INFLCR Verified and Plus. Gonzaga has become one of the premier brands in college sports and we are committed to providing the technology and support to ensure that they are putting the power of their brand into the hands of each student-athlete who comes through the Gonzaga Basketball program."

    Gonzaga's men's basketball is coming off the program's second appearance in the national championships, after being ranked No. 1 in the Associated Press poll for the entirety of the season. The Zags' national semifinal matchup against UCLA was the most-watched college basketball game of the season, peaking at 18.8 million viewers during GU's thrilling overtime win. Following the men's team run in March Madness, the program's social media total engagement climbed to second in the country.

    The Gonzaga women's basketball team made its 12th appearance in the NCAA Tournament this past season. The Bulldogs claimed the West Coast Conference regular season title for the fifth-straight season, and the 17th in program history. In 2019-20, Gonzaga rose to its highest regular-season national ranking ever, securing a No. 11 AP and No. 10 ranking in the USA Today/WBCA Coaches Poll.

    Individualized education in Next Level's five areas of focus will be provided to student-athletes in Gonzaga's basketball programs to better prepare them to capitalize on their national reach.

    "I am really glad we will be able to offer our student-athletes some guidance with the new NIL legislation coming out soon," Gonzaga Women's Basketball Head Coach Lisa Fortier said. "We have incredible student-athletes in our programs, and we want them to have every opportunity to maximize this movement to their benefit."

    Next Level will maximize the value of Gonzaga student-athlete's brand now and be best prepared to benefit as soon as legislation allows them to do so.

  2. #2
    Join Date
    Feb 2007
    Posts
    20,275

    Default

    Always one step ahead, especially with respect to off court issues. A fitting valedictory for Roth.

  3. #3
    Join Date
    Feb 2007
    Posts
    13,366

    Default

    We have very high end guys running the show. Very positive and bound to take care of our present kids and should be very attractive to newcomers. Getting out front of this particular situation is gratifying.
    ZN thanks for the post.

  4. #4
    Join Date
    Feb 2007
    Posts
    20,275

    Default

    Quote Originally Posted by MDABE80 View Post
    We have very high end guys running the show. Very positive and bound to take care of our present kids and should be very attractive to newcomers. Getting out front of this particular situation is gratifying.
    ZN thanks for the post.
    Brilliant, Doc.

  5. #5
    Join Date
    Feb 2007
    Location
    Northern Virginia
    Posts
    17,086

    Default

    Thanks ZN
    'I found it is the small everyday deeds of ordinary folk that keep the darkness at bay… small acts of kindness and love.'
    - Gandalf the Grey

    ________________________________



    Foo Time

  6. #6
    Join Date
    Feb 2007
    Location
    Napa, CA
    Posts
    4,690

    Default

    You want to talk about looking good in recruiting? This is is certainly one way, and it isn't just about looking good, it's about actually helping the players.
    I will thank God for the day and the moment I have. - Jimmy V

  7. #7
    Join Date
    Feb 2007
    Location
    SF
    Posts
    210

    Default

    Does anyone else experience moments of pure astonishment regarding this program? At times it still seems surreal to me. The success, sophistication, etc. is a wonderment.


    Now if only the program and/or conference could secure a broadcast agreement worthy of its stature . . . . the only program's only consistent frailty.

  8. #8
    Join Date
    Feb 2007
    Posts
    20,275

    Default

    Quote Originally Posted by PeninsulaDog View Post
    Does anyone else experience moments of pure astonishment regarding this program? At times it still seems surreal to me. The success, sophistication, etc. is a wonderment.


    Now if only the program and/or conference could secure a broadcast agreement worthy of its stature . . . . the only program's only consistent frailty.
    It’s Achilles heel, no doubt.

  9. #9
    Join Date
    Dec 2008
    Location
    sierra foothills
    Posts
    14,428

    Default

    Quote Originally Posted by webspinnre View Post
    You want to talk about looking good in recruiting? This is is certainly one way, and it isn't just about looking good, it's about actually helping the players.
    +1
    it's awesome baby! like jazz said, one step ahead. wow, impressive, and I am astonished all the time too PD

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •