After I finished putting pins in my Dan Dakich voodoo doll, I happened across this write up on the AP re: the future financial growth of sports betting & internet gambling

LINK: https://apnews.com/article/new-ways-...8cb9adfb31d6dc

“The once disparate categories of online gaming, media and sports are joining teams to create powerful partnerships that we believe will grow viewership, increase overall fan engagement, and drive significantly higher market values for all those connected,” Macquarie wrote in a report issued Tuesday.

It cited numerous examples of deals between sports betting and media companies last year, including Bally’s and Sinclair Broadcasting; Flutter Entertainment and FOX; PointsBet and NBC; William Hill and CBS; DraftKings and Caesars Entertainment partnering with ESPN; Penn National and Barstool Sports; BetMGM and Yahoo; and Turner Sports’ deals with FanDuel and DraftKings.

David Schwartz, a gambling historian with the University of Nevada Las Vegas, said combinations like these “seem to be the wave of the future.”
Emerging Media Landscape for Sports Bettors: https://www.axios.com/sports-betting...882ded6b3.html