Did you know that the WCC just got a new logo?

[sittingon50]

https://wccsports.com/news/2019/8/12...new-brand.aspx




Comments?

[Radbooks]

It's kind of ugly...

[ZagRecruitWatch]

not to be rude but my first thought was "who cares"

[ZagsObserver]

Yep. Looks kind of amateur.

[seacatfan]

Doesn't look like an improvement to me. I wonder how much money they wasted on this?

[RenoZag]

Maybe they pay for the rebranding effort with better conference branding and licensing fee deals, regional broadcast rights, and . . . What other leverage comes beyond the lofty bromides found in the linked press release ?

Side note: this was previewed in March ? Hard to believe it didn’t hit the GUB radar until now.


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[GonzagasaurusFlex]

Teal color reminds me of Zags’ unis celebrating Native Americans.

The tag line motto at end of video: Our Way Is West. What values, vision, identity does that communicate? What does it even mean? How about something more straightforward like: We Are The West.

[zagmeister]

I can be a stickler for consistency of font, alignment of graphics, etc.
It's good that the "W" in the word West has the same shape as the large "W" above it ...but... the small "W" is not aligned directly below (it's shifted a bit to the left).
Also, the "C" in Coast and Conference is not the same font as the large "C" above ... that's what bugs me the most.
Oh well, not my call of course. Go Zags!

[TexasZagFan]

I really liked how the popup ads, especially from the DUI attorney, distracted me from the message presented by the Conference...or Legend Labs. Not sure who was promoting whom.

I mean seriously, can't the conference office take their share of the money from us and spend it on a website that has no popup ads? As others said, it's amateurish.

[ZagsGoZags]

seems like some small organizations, without a huge task to accomplish, try to grow themselves
old logo huh? i didn't know the WCC had a logo, though I am sure I have laid eyes on it hundreds of times
yawn
new logo, huh? looks ok to me
colleges do all the work to create teams and travel to intra conference games,
and the coaches could do most of the scheduling work themselves,
I am sure there is a need, but I hope the colleges do not pour too much money into the WCC offices.
That money could be better spent putting the teams and programs together at their own university.
not that I know much about it, and maybe I am skeptical of them blowing their trumpet too much

[zagfan24]

An ongoing downgrade, in my opinion. Always amazed how much gets paid for graphic design firms to come up with uninspiring logos...

[jazzdelmar]

Couple comments:

1. Points as much east as west; what’s up with that?
2. Looks crowdsourced
3. Very 2000, like the logo of an iffy tech IPO
4. Strong Silicon Valley influence
5. Too many stagnant parts....

...for starters.

[webspinnre]

Meh. A side-grade.

[raise the zag]

What about (at least it resembles 'logos'):

[ZagsObserver]

I like that top one

[amaronizag]

I'm with observer, the top one rocks. But I just don't get spending money on things like new logo's.

[CB4]

New logo won't age well.

[jazzdelmar]

Raise. All due respect but mostly derivative stuff.

[TheZagPhish]

It's terrible. Amateurish mistakes all over this thing. Was this even developed as a vector? There are chips and tags all over the outer stroke.

Awful, embarrassing downgrade.

[Martin Centre Mad Man]

3. Very 2000, like the logo of an iffy tech IPO

Yup. It looks horribly dated while trying to look trendy. The whole website looks like something some guy asked his teenager to build for his small business back in 2003.

[Martin Centre Mad Man]

I'm with observer, the top one rocks. But I just don't get spending money on things like new logo's.

Didn’t they move away from the oldest logo when BYU joined the league? Was it too awkward to add a star for Provo somewhere in the first C?

[jazzdelmar]

Freshmen at Pratt would get an F for this in communications design.

[DZ]

It's terrible. Amateurish mistakes all over this thing. Was this even developed as a vector? There are chips and tags all over the outer stroke.

Awful, embarrassing downgrade.

I was hoping that you would comment on this prior to me weighing in on whether I "liked it" or not. I suppose a big part of "liking it" is if they paid much at all, bc in that case I would be saying: 'What was wrong with the old one?"

But, I trust your assessment.

Zags, Phish studies this stuff, fonts, presentation, all that. If he can take one look and see "amateur" all through it, then that is what it is.

[jazzdelmar]

I was hoping that you would comment on this prior to me weighing in on whether I "liked it" or not. I suppose a big part of "liking it" is if they paid much at all, bc in that case I would be saying: 'What was wrong with the old one?"

But, I trust your assessment.

Zags, Phish studies this stuff, fonts, presentation, all that. If he can take one look and see "amateur" all through it, then that is what it is.

Milton Glaser is turning over in his grave. And he’s still alive at 90.

[DZ]

Milton Glaser is turning over in his grave. And he’s still alive at 90.

I hadn't seen your comment or I would've included you. You have serious background in all this branding stuff, communications stuff.