That was before Gonzaga made the national title game and damn near won it all. They are one of only 3 programs (the 2 other blue bloods) to make the sweet 16 or better 5 straight seasons in the expanded bracket era. They have a top 5 recruiting class coming in next year.
Things have changed.
I think the program has elevated its stock significantly since the Wiltjer days. Are they a blue blood? No. But they have so much more to sell. Not to mention the Volkar Center.