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Thread: IMG Signs Bulldogs To 10-Year Agreement

  1. #1
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    Default IMG Signs Bulldogs To 10-Year Agreement

    From the Bulldogs official site, with an assist from Jim Meehan's blog:
    IMG Signs Bulldogs To 10-Year Agreement
    IMG will manage Gonzaga athletics multimedia rights and sales of corporate sponsorships


    July 10, 2008

    LEXINGTON, Ky. - IMG College, a division of IMG, the world's premier sports, entertainment and media company, announced today that it has reached a 10-year agreement with the Gonzaga University Athletics Department to exclusively manage its multimedia rights and sales of corporate sponsorships. The new deal goes into effect July 1, 2008.

    Under terms of the agreement, IMG College will represent the University through a comprehensive rights package encompassing corporate partnership sales, website management, and the management and expansion of all printing and publishing rights for game programs and other athletic related publications. The hub for this new partnership will be housed in the McCarthey Athletic Center where IMG College will have a full-time Spokane-based staff working on behalf of Gonzaga Athletics.

    Additionally, IMG College will manage television and radio broadcast rights and distribution for baseball and men's and women's basketball. IMG will also facilitate the continued relationships with existing Gonzaga Athletics broadcast partners Liberty Sports Group (Fox Sports Northwest), KHQ-TV, Mapleton of Spokane, LLC (Flagship Radio Station KGA 1510 AM), and Brett Sports & Entertainment Inc. All on-air broadcast talent is expected to remain the same.

    "The Gonzaga Athletic Department has done a phenomenal job of building a top-notch program and exposing the University to a national audience," said Tom Stultz, Senior Vice President & Managing Director, IMG College. "We are excited to partner with Gonzaga and look forward to using the global resources of IMG College to help continue to grow the program through a successful rights partnership."

    "We're excited about the opportunities, services, and exposure IMG College can provide Gonzaga University Athletics," said Mike Roth, Athletic Director, Gonzaga University. "We feel the consolidation of our marketing rights with a strong partner will allow for the best opportunities for growth."

    Gonzaga University joins Oregon as IMG College's second partner in the Pacific Northwest.

    About IMG College

    IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, some of the most prestigious universities, and licensing for nearly 200 institutions. IMG College is a division of IMG, the world's premier sports, entertainment and media company. IMG employs more than 3,000 people in 30 countries. For more information visit www.imgworld.com. For more information visit www.imgworld.com.

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    Just as long as we can still get the foot long hotdogs and the nachos-- it's fine by me.

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    Yeah, I don't have a clue of what this all means to fans or the program. Here's another link, which shows some of the universities IMG represents.
    Named by the SportsBusiness Journal as America's Top Sports Marketing Agency, IMG College (formerly HOST) provides extensive, yet varied sports marketing services for several NCAA® Division I universities and conferences. IMG College represents Arizona, Furman, Kansas, Kentucky, Michigan, Nebraska, Oklahoma State, Rice, Tennessee, Texas, Western Kentucky and several conferences, including the Southeastern Conference, the Ohio Valley Conference and the Southern Conference.
    Additionally, IMG College holds the distinct position of having the longest consecutive relationship with the National Collegiate Athletic Association® (NCAA), over and above any other contractor. Having originally contracted with IMG College in 1976, the NCAA has trusted the Company for nearly 30 years to lead the industry in delivering the power of the collegiate market to consumers nationwide. Through an agreement with CBS Sports, IMG College oversees select NCAA rights including licensing, printing & publishing and special event promotions, like the NCAA Hoop City® interactive events.

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    IMG offers the most recognized names in on-air talent.

    IMG Broadcasting represents accomplished professionals in sports, live and non-scripted programming, and network, cable and local news. Our strong relationships across sports, entertainment and media provide nearly unlimited on-air opportunities along with speaking engagements, national and local endorsements, and other promotional activities. In addition to representing the best in the business, IMG grooms and guides up-and-coming talent to reach their full potential.

    Our prestigious client roster includes:

    * Charles Barkley, Turner Sports
    * Tom Bergeron, Host of "Dancing With The Stars" and "America's Funniest Home Videos"
    * James Brown, CBS Sports
    * Mary Carillo, CBS Sports, NBC Sports, ESPN, HBO
    * Gretchen Carlson, Co-Host of "Fox and Friends"
    * Bob Costas, NBC Sports, HBO
    * Julie Foudy, ESPN
    * Greg Gumbel, CBS Sports
    * Elisabeth Hasselbeck, Co-Host of "The View"
    * Kirk Herbstreit, ESPN
    * Phil Keoghan, Host of "The Amazing Race"
    * Armen Keteyian, CBS News
    * John Madden, NBC Sports
    * Jim Nantz, CBS Sports
    * John Saunders, ESPN and ABC Sports
    * Ming Tsai, Celebrity Chef
    * Dick Vitale, ESPN


    Esteemed company indeed.
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    Default But Wait, There's More!

    IMG Models works aggressively for clients and customers to deliver a full spectrum of marketable opportunities. Prominent retailers, publishers, designers, and corporate brands turn to our top roster of talent, including: Gisele Bundchen, Kate Moss, Heidi Klum, Gemma Ward, Stephanie Seymour, Carolyn Murphy and Daria Werbowy and high-profile personalities like Hilary Duff, Mischa Barton and Liv Tyler. ... IMG stands apart in its ability to offer revenue generating opportunities for a diverse and global base of talent.

    In my mind I can imagine the overall quantity and quality of sideline hotties at K2 might be greatly enhanced if IMG can multi-task between their modeling division and their sports management division. The occasional sideline shot of Fr. Spitzer sitting between Gisele Bundchen and Heidi Klum would greatly increase my level of attention to GU televised games.
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    75Zag, you're underestimating how huge of a company IMG Worldwide is. They also have sport specific academies, like the Chris Evert Academy in FL (Boca Raton, I think).

    Honestly, the two premier media rights holders are ISP Sports and Learfield Communications. They specialize in the industry, where as this is just a small part of what IMG Worldwide does.They're all quality and this is probably just the best offer that GU received.

    Essentially, IMG guarantees revenue for GU (i.e. $2 mil per year), while also permitting the Marketing & Promotions department to focus on the game day experience, midnight madness, etc. It is now IMG's responsibility to generate whatever money they owe GU every year. If they exceed the revenue, GU probably receives a small percentage.

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    Default Igm

    I could care less about any of this. I was trying (but failing as usual) to be irreverent, funny, or whatever. But in reality I am actually intrigued that little old GU will now be part of the same worldwide marketing organization that includes Charles Barkley, Dick Vitale, the guy from "Dancing with the Network Stars" and two-thirds of the models in the last Sports Illustrated Swimsuit issue. Not sure what sort of house of fun (or sarcasm ) can be made of all this, but in any event, "this is not your grandfather's GU basketball marketing program".

    P.S. Anything that causes a Google Search result to link GU basketball with Gisele Bundchen is more than ok with me.
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    fwiw 75, I got it.
    So many brackets, so little time.

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    Maybe it means the GU Hoops web site put out by the athletic dept will get a significant makeover. . .it needs it.

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    Quote Originally Posted by RenoZag View Post
    Maybe it means the GU Hoops web site put out by the athletic dept will get a significant makeover. . .it needs it.
    Call me cynical, but I smell money, maybe more revenue generation from ads on the site?

    Gonzaga's basketball page = here.

    My imagination? Is it already looking a little different?

    Here's the corresponding page for Kansas' site, one of IMG's other clients. Definitely slick looking.

    It would be nice if we got more news stories on the site, but if I were to hazard a guess about changes IMG might make, I'd look for more advertising and revenue generating opportunities than for improved information.

    As an aside, Kansas' website also uses cstv.com, which, on the Zags site, has some of the most annoying popups on the internet (aside from that wretched Lexus popup that blocks the view on guboards some times.) That lousy blimp that floats across the screen in gametracker needs to be brought down in flames at the earliest opportunity.

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    This horse has been beaten before, ZN. The GU Athletic Dept does the best they can on a limited budget. If you look at the hoops sites for some of the top tier programs, they are slicker, feature more archival materials, and are easier to navigate. Mr. Pierce and his colleagues can only do so much.

    And I'm sure there are some serious Benjamins involved.

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    I didn't mean to sound like I think the Gonzaga athletic dept. are a bunch of money grubbers. I only meant that I get all excited about how great something is going to be and then need to stick a little pin in my balloon and hope I'll descend slowly back to earth and not land too hard.

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    Quote Originally Posted by ZagNative View Post
    I didn't mean to sound like I think the Gonzaga athletic dept. are a bunch of money grubbers. I only meant that I get all excited about how great something is going to be and then need to stick a little pin in my balloon and hope I'll descend slowly back to earth and not land too hard.
    Didn't take it that way at all. . .the GU Hoops web site has been a half-hearted, under funded mess for several years. They have a habit of leaving moldy oldy stories on the front page, the archives are bleak, and and the site shows no imagination whatsoever. I don't think they give a rat's behind about the web site.
    Last edited by RenoZag; 07-26-2008 at 08:24 PM.


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    Default Holy Cow! Hope GU Got This Kind of Action!

    I made fun of an earlier post regarding IMG signing a rep agreement with GU basketball, and then today I saw this in the paper. Yikes! While GU does not have a football team or Pac 10 exposure, GU should have gotten a sweet deal from IMG since U of O basketball pretty much sucks right now compared to GU. Since GU is private I doubt anybody outside the athletic dept or administration knows how much GU got, but if Oregon is worth 60 million, what is GU BB worth?

    Posted July 25, 2008

    EUGENE, Ore. — The University of Oregon has completed a 10-year agreement worth more than $65 million from sports advertising, promotions and endorsements.

    The deal with the Oregon Sports Network and IMG Communications was announced last February. The contract was signed last month. The university released details after a public records request by the Eugene Register-Guard.

    The agreement is the university's most lucrative ever.

    IMG is one of the country's largest sports, media and entertainment companies and represents 11 other large universities.

    All told, the UO will receive $58.7 million in guaranteed payments, capital improvement payments and naming rights for its new baseball field.

    The OSN+IMG joint venture will be responsible for production costs, video board programming, ticket purchases and other costs and services.

    —The Associated Press
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    There's only so much web production money to go around at GU, and a good chunk of it is surely sitting with the "Ask Spike" application (there is a lot of tongue and cheek there for those who know who the VP of Sales is for the company who developed Ask Spike).

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    but is this an opportunity to contact IMG and explain that those red jerseys are so awful? . . . maybe they can fight with Nike over that . . . if I never see those red jerseys again it will be too soon. all right, i know its a cheap shot, but, sometimes repetition is the heart of persuasion. (see any of george bush's presidential debates for further examples

    mbb

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    From what I've read, the players choose which uniform they wear on road games. Hard to believe they'd deliberately choose the red ones, but they apparently do.

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    Default 9 years later, how's the contract been working out?

    Quote Originally Posted by azzagfan View Post
    There's only so much web production money to go around at GU, and a good chunk of it is surely sitting with the "Ask Spike" application (there is a lot of tongue and cheek there for those who know who the VP of Sales is for the company who developed Ask Spike).
    Anyone with insight on the contract with IMG? There's one year left on the contract, and it appears that it's been good for both parties.

    IMO, there will be almost as much activity off the court as on the court in the near term, as this contract expires next year, and the WCC contract expires the year after that. Combine that with ESPN's direction to NFL football and Power 5 conferences, and we will be living in interesting times.

    Gonzaga will have a great deal of leverage, and the decision makers in Zagland have publicly discussed their displeasure with the level of effort put forth by several schools in the WCC.

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    Quote Originally Posted by ZagNative View Post
    Call me cynical, but I smell money, maybe more revenue generation from ads on the site?
    Yes, the ad costs more than doubled for the program after the first signing years ago. As well as the size of the basketball program was reduced to half the size. Both WSU and Gonzaga's have that middle man (IMG) and we all know what happens to costs with a middle man.

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    TZF, several ?s. What have they done for GU? If its dollars, what did GU give up? Much has changed in 9 years; has IMG improved on it West/ PNW presence? Does Oregon's excellent results in NCAA men's basketball last season diminish GU's importance to IMG?

    You state, "Gonzaga will have a great deal of leverage, and the decision makers in Zagland have publicly discussed their displeasure with the level of effort put forth by several schools in the WCC." Can IMG do anything to improve that effort?
    Are you suggesting GU employ that "great deal of leverage" as an ultimatum? GU or WCC, but not both?

    Don't know whether this contract has a significant, or minimal impact. Too many lines to read between; can you fill in some blanks for the visionary impaired? Thanks.

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    I think, having done some work in this area, that the biggest "task" covered under the IMG contract is the broadcast network, radio - and it seems to me that the school has ample reason to be pleased with the radio coverage and its direction.

    Universal opinion here is hard to come by, but there is near universal opinion that Hudson does a great job, Santangelo is just fine. The network is growing, our games are now live in both the Seattle and Portland areas, along with the Tri-Cities, the pre-game broadcasts are excellent and now extend 2 hours prior, and the post game show is so good that our "Court Reporter" Section 116 transcribes them for us.

    At least with respect to the radio coverage, there'd be very few reasons to want to change much beyond the numbers.
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    Quote Originally Posted by 75Zag View Post
    IMG Models works aggressively for clients and customers to deliver a full spectrum of marketable opportunities. Prominent retailers, publishers, designers, and corporate brands turn to our top roster of talent, including: Gisele Bundchen, Kate Moss, Heidi Klum, Gemma Ward, Stephanie Seymour, Carolyn Murphy and Daria Werbowy and high-profile personalities like Hilary Duff, Mischa Barton and Liv Tyler. ... IMG stands apart in its ability to offer revenue generating opportunities for a diverse and global base of talent.

    In my mind I can imagine the overall quantity and quality of sideline hotties at K2 might be greatly enhanced if IMG can multi-task between their modeling division and their sports management division. The occasional sideline shot of Fr. Spitzer sitting between Gisele Bundchen and Heidi Klum would greatly increase my level of attention to GU televised games.
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    Quote Originally Posted by TravelinZag View Post
    TZF, several ?s. What have they done for GU? If its dollars, what did GU give up? Much has changed in 9 years; has IMG improved on it West/ PNW presence? Does Oregon's excellent results in NCAA men's basketball last season diminish GU's importance to IMG?

    You state, "Gonzaga will have a great deal of leverage, and the decision makers in Zagland have publicly discussed their displeasure with the level of effort put forth by several schools in the WCC." Can IMG do anything to improve that effort?
    Are you suggesting GU employ that "great deal of leverage" as an ultimatum? GU or WCC, but not both?

    Don't know whether this contract has a significant, or minimal impact. Too many lines to read between; can you fill in some blanks for the visionary impaired? Thanks.
    Wish I could help more, but I'm not good with the "vision thing." I just revived an old thread for potential discussion.

    Although the Zag hierarchy has never expressed "ultimatums", Ms. Holzman would be ill advised to disregard the Zags' contributions to WCC coffers and prestige. Take away the Zags, and it goes from a top 10-12 conference to one in the twenties. Not sure that would look good on her resume.

    Good questions, though, TZ. Perhaps one closer to the program can shed some light.

    I found the article interesting, considering the turmoil coming in the business of college sports, at least for non-Power 5 schools. A true 4-8 team playoff is coming in football, which will further diminish the college bowl system. Bowl games outside of the playoffs are merely exhibitions now, and you can expect more players to focus on the draft, than one more game for their alma mater.

    I continue to believe that WCC basketball will be on a major cable network, as they provide an inexpensive source of live programming, and the Zags bring a national brand to the league.

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    Hold on....so we have had this in place for 9 years now and I STILL have not met Heidi Klum? Now Im just angry.

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    Quote Originally Posted by ZagNative View Post
    From what I've read, the players choose which uniform they wear on road games. Hard to believe they'd deliberately choose the red ones, but they apparently do.
    Too bad there isn't a royal blue option.

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