Lots of good details about how the TV coverage will be different this year:
A couple of key items:
A couple of key items:
CBS always had live look-ins at other games and also switched live to buzzer beaters. Will that happen this year?Not nearly as much. Explained McManus: "Say the viewer is watching CBS and it's a 25-point blowout. He might say to themselves, 'What is CBS doing? Why are they sticking to this game?' Well, in the past, when it got to 15 points or so, we would protect the local markets and switch to another game. Now there is no switching other games in this scenario. There are four national broadcasts. Once the viewer gets used to it, I think he will like it and play the role CBS used to play. The clicker is in his hands and he does not have to rely on some CBS executive. He will switch himself. We have empowered viewers."
OK, so what happens if I'm watching a blowout? Here's one of the remarkable things of the partnership. CBS and Turner executives say viewers will be informed repeatedly by game announcers (as well as a scoreboard on the top of the screen) when a tight game is taking place on another network. "Sending somebody to another television network while the game is on yours is something that is unheard of," said Turner Sports president David Levy. "It will take some getting used to for the television audience."
OK, so what happens if I'm watching a blowout? Here's one of the remarkable things of the partnership. CBS and Turner executives say viewers will be informed repeatedly by game announcers (as well as a scoreboard on the top of the screen) when a tight game is taking place on another network. "Sending somebody to another television network while the game is on yours is something that is unheard of," said Turner Sports president David Levy. "It will take some getting used to for the television audience."
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