View Full Version : Forbes list of most valuable basketball programs

03-25-2010, 03:33 PM
In the world of big-time college basketball, making money isn't everything. But to the nation's top programs, it means a lot.

Forbes magazine recently listed out the 20 most valuable college basketball programs based on numbers from the 2009-10 season and the North Carolina Tar Heels landed in the top spot for the second consecutive year.

Forbes based its rankings on what the programs contribute in four areas:

In order of weight:
1. the value of contributions to the institution for academic purposes, including scholarships for basketball players;
2. the net profit generated by the basketball program retained by the athletic department;
3. the value contributed to conference peers via tournament revenue;
4. estimated direct spending by visitors to the county attributable to home basketball games.

According to Forbes, the Tar Heels' team value from the 2009-10 listed at $29 million. UNC's run to the national championship last season was "the most profitable single season by any team" since Forbes starting tracking the numbers in the 2006-07 season.

Kentucky landed at in second place with a team value listed at $26.2 million. The Wilcats could be considered a surprise to land so high despite not having any luxury boxes or suites at the "outdated" Rupp Arena. But the sea of Big Blue fans is deep enough to keep the 'Cats near the top.

The rest of the Top 20 is as follows (with team value):
3. Lousville ($26M)
4. Kansas ($24M)
5. Illinois ($20.8M)
6. Indiana ($20.5M)
7. Ohio State ($18.3M)
8. Syracuse ($17M)
9. UCLA ($16.8M)
10. Arizona ($16.6M)
11. Duke ($16.4M)
12. Wisconsin ($16.3M)
13. Maryland ($15.5M)
14. Arkansas ($14.6M)
15. Xavier ($14.4M)
16. Tennessee ($14.1M)
17. Minnesota ($13.5M)
18. Pittsburgh ($13.2M)
19. Michigan State ($13.0M)
20. UNLV ($12.9M)

Wish I knew how far down the list GU is.

Martin Centre Mad Man
03-25-2010, 05:19 PM
Gonzaga's basketball program may not generate as much readily traceable revenue for the university as the Top-20 schools, but the value is still very high. It is extremely valuable to alumni accross the country who no longer have to have this conversation when they leave the Pacific Northwest:

Q. So where did you go to school?

A. Gonzaga.

Q. Where's that?

A. Washington.

Q. Oh, did you get to see the Smithsonian while you were in school?

A. No. It's in Washington State.

Q. Oh. Is that in Seattle?

A. No. It's in Spokane.

Q. Oh. What did you say the name of the school was?

03-25-2010, 05:29 PM
Is UNLV still living off the Tark years or what??

03-25-2010, 05:35 PM
It's a bit dated and the book, BraveHearts probably has more current info, but the linked article "Cinderella Fellas" addresses the impact on Gonzaga ( & Valpo ) of their late 90's, early 2000's tourney runs:


There were also gains in the fund-raising department. From 1994-1998, the total gift summary for the athletic department had its ups and downs, says Mike Hogan, Associate Athletic Director for Development at Gonzaga. The numbers, chronologically, were $202,000, $227,000, $383,000, $270,000, and $165,000. By the end of the 1999 fiscal year (which runs from June to May at Gonzaga), the gift summary was $282,000. By the end of the 2000 fiscal year, the total financial commitment to the athletic department was $444,000 with an additional one million dollar endowment.

This positive trend was seen in overall giving to the university as well. In 1997-98, university gift commitments reached $9.7 million. The following year, the university received $13.3 million. By the 1999-2000 fiscal year, commitments had reached a record-high $16.5 million.

Season ticket sales also increased. During the 1998-99 season, season ticket sales totaled $65,000. During 1999-2000, the season following the trip to the Elite Eight, season ticket sales more than doubled and were only capped by the capacity of the facility.

The Gonzaga athletic department is continuing to experience financial benefits following the men’s basketball team’s trips deep into the NCAA tournament. These benefits include larger donations from active boosters, an increase in the number of new donors, and initial discussions for more endowments, says Hogan. In addition, over 900 freshmen enrolled in the school for 2002-03 academic year.

Elevated booster interest has led to greater involvement in capital planning and other major projects, including the building of a new arena, due to open in October 2004. The Bulldogs are also enjoying national recognition with major corporations, which has increased the university’s ability to market and promote the athletic department. For example, Gonzaga now has a formal agreement with Collegiate Licensing Company, the nation’s leading collegiate licensing group.

I suspect with some additional data mining, one could find more recent numbers on the impact of the men's program on the financial fortunes of the Athletic Department. . .there may even be some info posted in the archives of this forum that shed some light on the "value" of GU basketball.

03-26-2010, 01:44 AM
Maybe we should copy xavier, as well as up our funding for the basketball program. Currently we pay about 2.5mill for our budget, average pac-10 is 4 mill. If we can get to four mill, that is the region where I say we get a final four.