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View Full Version : WATCH 60 MINUTES: Antinori Family Interview



NJZag
10-12-2008, 04:25 PM
Tonight's "60 Minutes" features an extended interview with the Antinori family, owners of the Palazzo Antinori where Gonzaga-in-Florence was housed for many years.

There are shots of the Florence palazzo and some of the other Antinori properties out in wine country.

http://www.cbsnews.com/video/watch/?id=4516295n

Highlights:

It might be the oldest continuously owned family business on earth - 600 years.

Piero Antinori (the Marchesa) is now 70 and, after 26 generations, no male heirs. But, the three daughters will run the business after a brief partial sale to a British firm didn't work out, and Piero bought back the ownership interests.

RenoZag
10-12-2008, 05:41 PM
Sounds like the story is based on an article that appeared in the WSJ this past April:

Link (http://online.wsj.com/article/SB120734217745590759.html)


Many families that built global brands, such as Gucci or Maserati, have long exited from the companies that bear their names. In two generations, the Mondavi family rose to build the greatest American wine empire, only to let it slip from its grasp because of feuding among brothers and sons.

The Antinoris have flourished in part because of their willingness to flout conventional wisdom over how a family company should be run. Instead of creating clear lines that separate the family's interests from the company's, the Antinoris blur the two beyond recognition. The Marquis, his wife and their youngest daughter still live on the top two floors of the 15th-century Palazzo Antinori, a few steps from the Florence cathedral, where the family has resided for the past five centuries.